Julien Tornare on Partnering With Jung Kook and Hublots Next Chapter

Seoul has long been the beating heart of global pop culture, but on February 12, 2025, the city pulsed with a different kind of energy. Amidst the frenzy of flashbulbs and roaring fans, Hublot officially unveiled BTS Jung Kook as its newest Global Brand Ambassador. The announcement marks a pivotal moment of "fusion" for the brand - bridging the heritage of Swiss horology with the unstoppable momentum of the digital generation.For Hublots CEO. Julien Tornare, the partnership is more than ...